The Challenge
Many churches struggle to consistently create social media content that drives engagement or supports growth. Communication leaders often rely heavily on announcements and event promotion without a clear content strategy, leading to low engagement and inconsistent results.
Strategic Approach
I developed a multi-channel advertising funnel designed to guide users from awareness to action through segmented messaging, targeted landing pages, and a downloadable lead magnet resource. The funnel used both paid and organic traffic sources, including Google Search ads, display ads, and social media content.
The strategy was intentionally divided into two audience pathways: one focused on communication leaders frustrated with poor engagement, and another focused on pastors interested in church growth and outreach. Each pathway used tailored messaging, landing pages, and calls to action designed to reduce friction and improve conversion potential.
Key Contributions
- Developed a full-funnel marketing strategy
- Created segmented customer journeys and messaging
- Planned landing page and conversion pathways
- Designed lead generation and email capture strategies
- Built downloadable resource content and framework
- Structured projected traffic and conversion flow
Skills Demonstrated
Funnel Strategy, Lead Generation, Content Marketing, Conversion Strategy, Customer Journey Mapping, Landing Page Planning, Email Marketing, Digital Advertising