Rob Genovesi Brand Strategist Unleash My Beast Brand
“Brand strategy is a complex harmonization of many elements, including mission and core values. Mission is what drives you every day, creating energy and purpose. Core values are those non-negotiables in your interactions. They are the traits you will not violate as they create your brand’s culture. In terms of your audience, mission gives meaning to your work, and values set forth what they can expect from interaction with your brand. Together, they form a foundation for a strong brand that lasts.”