Blog

Churches should always be looking for ways to better serve their congregations and communities. One powerful but often overlooked tool is the focus group—a structured discussion with a small group of people to gather insights on a particular topic. Businesses use them to understand customer needs, and ministries can do the same to enhance their impact.

“True impact comes from listening first and then taking action.”

What Happens When Churches Truly Listen?

A focus group allows church leaders to hear directly from members, visitors, and even the surrounding community. Whether you’re launching a new ministry, evaluating church programs, or seeking feedback on worship services, a focus group fosters real conversations that go beyond surveys and assumptions.

Too often, churches make decisions based on what they think people need, rather than what people actually need. But true impact comes from listening first and then taking action. Jesus modeled this—He asked questions, engaged with people, and responded to their real concerns. When churches prioritize listening, they build stronger communities, create more effective ministries, and encourage deeper spiritual growth.

Want to learn more about the power of listening in ministry? Click here to read my previous post.

Step-by-Step: Running an Effective Focus Group

1. Define the Purpose – Be clear on what you want to learn. Are you assessing the effectiveness of a recent sermon series? Understanding how young adults engage with the church? Gathering insights on community outreach efforts?
   
2. Select Participants – Choose a diverse group of people who can provide different perspectives. Consider long-time members, new attendees, and even those who may feel disconnected.
   
3. Prepare Open-Ended Questions – Instead of yes/no questions, ask things like:
   • What do you feel is missing in our church’s outreach?
   • What keeps you engaged in a church community?
   • How can our worship experience be more meaningful to you?
     
4. Create a Safe Environment – Set up a relaxed and welcoming space where participants feel comfortable sharing honest feedback.
   
5. Listen and Apply Insights – Gathering opinions is just the first step. The real impact happens when churches respond to feedback. Churches that actively apply what they hear build trust and credibility within their congregation.

“When people feel heard, they are more likely to stay engaged, invite others, and actively contribute to the church’s mission.”

The Impact of Focus Groups on Church Growth

By using focus groups, churches show that they value the voices of their members and community. This builds trust, deepens engagement, and ensures that church initiatives align with what people truly need. When people feel heard, they are more likely to stay engaged, invite others, and actively contribute to the church’s mission.

Would your church benefit from a focus group? Start small, ask the right questions, and be open to the insights God reveals through His people.